I finally caved and had to ask.
Put the need by a luxury item.
I despise this continuous trend of making stores less convenient and more confusing in order to force people to spend more time looking for things.
Same thing with making the signage over the aisles on opposite ends different. One end might be cake mixes, cooking implements, canned fruits, the other end flour, spices, sauces. Needs a trip past both ends to find cake sprinkles unless you randomly happen down the aisle and spot them
Corporate metric improved: people spend more time in our stores now!
thats how CEOs define their rules when their then-by-them-damaged company has to pay them a huge bonus for causing permanent damages to the company 🤷
Well of COURSE the butter is in the Beer & Wine aisle. I mean where ELSE would you expect to find butter? In the DAIRY section? It is to laugh.
“I can’t believe it’s not Budweiser”
Butter beer. Somebody like Harry Potter
The beer&wine section starts there. The portion until the sign is part of another section, that OP never bothered to include in the pic. Presumably the dairy section.
Put another way: if you’re coming from the beer&wine section, the sign probably says “dairy”.
Either that or the store people just fucked up.
This is a Safeway, and those signs are at the ends of the aisle, so no, he didn’t just conveniently crop out more aisle that says dairy. The dairy section is usually open air chillers, not closed refrigeration units like this.
Some Safeway stores are ancient and too small to carry all the product people expect to be able to find these days, so they put stuff in nutty locations like this from time to time.
Ah, gotcha. I’m not familiar with this chain, so I wrongly extrapolated from what others do where I’m from. So they’re just randomly putting butter next to beer then I guess.
A supermarket I go to sometimes around a year ago decided to “reorganize” everything. The first day I went there after the reorganization I almost suffered a meltdown. You know where they put the biscuits and cookies?
You guessed it! In the same aisle than stationery and printer ink. I am not kidding, the psychopath who did this, for some reason decided that printer ink was somehow related to breakfast biscuits.
They do this shit on purpose. Years ago I worked for the evil empire (Wal-Mart) and they put all the coffee filters next to the coffee makers in the appliance section, not with the coffee in the grocery section or with the consumable paper products. It forces customers to walk around the store to find things. And they would rearrange it every 6 months or so.
When I was but a youth, I met someone and asked where they worked. They, too, said “the evil empire” (meaning Walmart) but I, being naive and having recently discovered Linux, said “Microsoft?” They laughed and responded in the affirmative.
I believed that for weeks before a Walmart-specific story came up in conversation.
Where I live supermarkets have coffee and smoothie vending machines, so you can have an in-store-coffee while you are buying your groceries. They have it installed to keep you longer in their store, hoping that you buy stuff you didn’t need in the first place.
There are stores in my area with bars, people can just grab a beer or margarita and go shopping
Clever. Makes you want beer snacks or cheese.
Where is this holy land you speak?
I wouldn’t exactly call Ohio “holy”. Jungle Jims for the margaritas and walk around beers, the nicer Krogers all have bars though
Where I’m from in Australia it’s illegal to drink alcohol within 2km of a licensed premises that sells alcohol.
It’s also illegal to be drunk in public. All becausewe have a huge homeless drunk community and a serious amount of alcohol related violence
printer ink was somehow related to breakfast
For when you want your coffee really, really black.
Unless you’re out of blue ink, then you can’t print black coffee, even if your black cartridge is full.
So very glad I ditched inkjets. 🙃
I think it’s more plausible that the original fridge had broken down, so butter was relocated to an alternative temporary.
Why would there already be a fridge in the stationary and ink aisle?
So you have everything you need to write the company a strongly worded letter about their reorganization.
I don’t think I’ve ever seen something like printer ink at a grocery store.
This is honestly pretty frequent if you shop for anything beyond staple items. Like, pine nuts are not with the other nuts, for example. Cocktail garnishes are not with the other pickles. Canning pectin is not with the jello, etc.
You just can’t really trust the signs that much. At least in this case it was an entire visible section and not a single tiny box they hid among a bunch of tangentially related items.
Canning pectin is with the canning jars!
Now, where those are is extremely confusing. Currently I think it’s near the sugars.
I think my head would explode if that happened to me. I’d just start moving it back to the dairy for them while tutting very loud.
If looked at in a certain way butter is a chilled beverage.
Nothing like the old wine/butter aisle
Nothing like the old
wine/butterFrench Cuisine aisleFor the really good nights
Clearly butter is popular with beer drinkers. 2 cases of beer 2 lbs of butter, what a fun night awaits. Slip slidin’ away!
Home improvement stores do the same illogical placement of their goods: If you want to buy a shovel, you would that shovel expect to be located in the aisle with the garden tools, right? Wrong! Of course, it is located in the timber isle, because the handle is made of wood - that’s what they probably thought.
that… hasn’t been my experience. Gardening shoves are in the gardening section and shovels for wet concrete are next to the bags of concrete.
I had a though recently. It would be neato to have some open source, crowdsourced world database of item locations, where you add this sort of information.
Tagged search of a store, where certain items are. What’s stores in a city sell X item. That sort of thing.
Call it “WorldDB”, bake it into OpenStreetMap.
No idea what the legality would be, but I would LOVE it.
May write a post about it at some point, as I am no programmer.
The problem is that stores regularly change the locations of items so everything would be constantly wrong.
Guess I’m built different, I noticed the butter immediately but took 2 minutes to figure out what the problem was before I saw the sign
It didn’t take long to spot the issue but the idea of using those signs is absolutely insane to me. Butter is obvious.
I like a buttery Chardonnay
It’s all intentional to get you to walk around the store more so you make more impulse buys. Same reason stores will reorganize things from time to time
I wish grocery stores (especially those you can also order from online) had a page where you could pick the store (if there are multiple) and then search for the thing you need and it had a number label that would be associated with the section it is in. This weird example from op would be: beer 10, butter 10, wine 10 etc without it being confusing because it isn’t a category anymore and you only need to look in that section instead of looking like a lost kid running around in the whole store. Also filling up that big sign with just a number would be a lot easier to read from far away.
They can keep the categories if they stick to them, like meat, bread, snacks and so on so ppl who do not care about the number system can still kinda guess like today…
Some stores do just that. I know I’ve done it for Target, Walmart, Home Depot, and Lowe’s.
Home Depot has their interiors mapped out on Google Maps.
It’s fantastic. Since they did that I’m pretty sure I’ve never spent more then ten minutes in one unless I wanted to.
I get mileage outta this one in particular too. Still sometimes get turned around and bamboozled, overall I’ve kinda learned to treat the info as more like…the Platonic ideal of a perfectly modeled store, lol. The many changes and failures and surprises just make me even more grateful that any of that info is in there and works well. Really convenient.
Yes, I think other types of stores are better at it. But the stores that are only groceries, are there any that use that?
Bloom did it 15ish years ago. They even had an electronic kiosk where you could look up your item. (I’m not sure if Bloom the grocery store still exists.)
I’ve seen other places have a rotating list on the cart handle, which listed where common items would be.
I saw it a bit late, they actually have a number assigned to the sign. Do they use a number system already? Who is it for?
I think it’s just so an employee can say “that’s in aisle 7” without having to walk you there.
The store’s app will list the aisle number, of the specified store, if you pull up a product. However the app is a cluttered mess that commonly has issues loading, so asking an employee is just faster anyways.
At least you know it’s somewhere in the fridge section, yah?
But I’m sure everyone has done that while looking for something and it is not cool.
Problem is, there were like 8 different refrigerated sections. Milks and juices. Dairy, including cheeses and yogurts (which is where I was fully expecting it to be and which I went back to multiple times). Meats. Desserts and puddings. Salsas, dips and such. And several others. I think I just walked by the alcohol aisle repeatedly thinking, “Well, I know it’s not down that one”.
And where was it?
You’d be surprised. I work at a store with only 2 refrigerated aisles and people still can’t figure out where the eggs are. Even though they take up half the aisle and are labeled on the sign above. I swear people don’t know how to shop.
Just to add to the confusion, in Germany eggs wouldn’t be in the refrigerated aisle.
To add even further confusion, in Australia some stores have eggs in the fridge, and some don’t
