This post was inspired by two things I saw recently: The connection between these two items is not obvious, but it is interesting. The lemon problem WeFunder, for the uninitiated, is a crowdfunding platform for (primarily) technology companies. It allows community-oriented startups to sell a small % of ownership to their users and supporters.
I see them as one in the same. You put bait on a hook in fishing, both to lure in your catch. It’s just a new term for the internet age.