I’m building out an e-commerce frontend for the ERP my company uses, and I am being slightly lazy while working on the shopping cart to start. I’ve noticed in many other stores guest carts, or not having to be logged in to purchase. How necessary is it to have guest shopping?
This seems more like a business analytics kind of question than a programming question. But I’d imagine you’ll get less sales without a guest checkout option than with if that answers your question.
You might manage to mitigate that a bit by letting folks fill their cart and start the checkout process and only require them to sign in at the last minute after they’re already pretty invested in checking out.
When in doubt, ask product. I’ll won’t work somewhere without good business/product people