“They’re shooting themselves in the foot,” Mir says. “The content of the users is what makes the platform worth visiting. These hosts kind of run into this confusion that their hosting is the reason people are going there, but it’s really for the other users on the medium.”
I agree it needs to be more intuitive, however, I would argue that Linux is far more intuitive than it used to be. Still, people didn’t switch.
Another driving force is that people don’t like change, and people use whatever others use. TikTok bought another company just to get their userbase, it’s that important.
The fediverse is fighting an uphill battle. You’d have to provide a platform that is far more intuitive and engaging than the competition, while relying on volunteer labour.