Seen on Bluesky minutes ago.
From the mission page:
We’re betting on services built on open protocols like ActivityPub and ATProto, and focused on making it easier to connect and move between platforms. We will work directly with developers to continue ensuring competition in the open social web, with a focus on advocating for users every step of the way.
Click on “Hello, Social Web 👋🏼” it’s actually a link to a blog post even if it just looks like part of the landing page.