The blogging platform Medium is facing an influx of AI-generated content. CEO Tony Stubblebine says it “doesn’t matter” as long as nobody reads it.

archive.is link

Earlier this year, WIRED asked AI detection startup Pangram Labs to analyze Medium. It took a sampling of 274,466 recent posts over a six week period and estimated that over 47 percent were likely AI-generated. “This is a couple orders of magnitude more than what I see on the rest of the internet,” says Pangram CEO Max Spero. (The company’s analysis of one day of global news sites this summer found 7 percent as likely AI-generated.)

  • alyaza [they/she]@beehaw.orgOPM
    8·
    7 days ago

    As of 2019 the company published 100 articles each day produced by 3,000 outside contributors who were paid little or nothing.[52] This business model, in place since 2010,[53] “changed their reputation from being a respectable business publication to a content farm”, according to Damon Kiesow, the Knight Chair in digital editing and producing at the University of Missouri School of Journalism.[52] Similarly, Harvard University’s Nieman Lab deemed Forbes “a platform for scams, grift, and bad journalism” as of 2022.[49]

    they realized that they could just become an SEO farm/content mill and churn out absurd numbers of articles while paying people table scraps or nothing at all, and they’ve never changed