*not to be applied to financial services.

Exactly, the idea that you go up a floor because there’s a roof over your head is very silly.

OK but what about going onto the ground?

Like, in your garden, is that the first floor of the planet?

When you get off an airplane, do you say

“Its great to be back on solid first floor of the earth.”

?

I see a fair amount of online adverts that use them. Usually the kind you might get orbiting an article of some kind, just using AI images as their hook.