Someone else in another thread I read recently, I think they worked for Microsoft at some point, said that it’s due for different departments all competing for corporate attention. Doing the big new thing to keep their job. Rather than just fine tuning for performance or longevity. Something like that.

You’re right, clicked it away so many times over the years and never stopped to think what a silly statement that was. I feel like it was for a time when 10 was a new shiny ‘mysterious’ thing, that it might convince people into thinking it needed something special, but has just aged like milk.