

Billboard ads can cost hundreds of thousands depending on the location and duration (e.g. Times Square, NY). TV ads, YT ads, streaming services ads, and search engine ads likely add up too. Big streamers will likely take quite a bit too. Maybe they’ll do a press conference to promote their game, which can be incredibly expensive location-wise.
But I agree, I can’t comprehend how it can be that expensive either.
Sadly they’ve gone up in price over the last 6 months.
Mindfactory had 16TB for 160€ (10€/TB), but now they want 240€ for 18TB (13.3€/TB).
On eBay there’s sellers like HMCW, which are now also more expensive. But returns/warranty are questionable to say the least.
Edit: I wanna punch myself because I didn’t get one at the time.