Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user’s browser history.

Isn’t this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

  • Hamartiogonic@sopuli.xyz
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    1 year ago

    Already there. Been here since the Netscape Navigator days.

    It’s just that some people want to try the chrome-chromium route before landing in Firefox land.

      • Hamartiogonic@sopuli.xyz
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        1 year ago

        Thats also very true in a mobile environment. I have Firefox Focus for clicking random news links on Lemmy, normal Firefox for all the serious stuff, Brave for logging into Google services and Safari for those sites that refuse to work with Firefox.