Up untill a week ago Nofrills carried these “three packs” of salmon for $10. Now the same pack contains two for the same $10. I thought it felt light when I bought it yesterday.
This comes to about $0.02 increase per gram, and a $1.10 price increase overall. Or a 11% increase in price overall. Meanwhile inflation is at 6-7%?
What about “you have to add a sticker saying now with 30% less” for a year any time you change the size? Then maybe something about making different product lines visually distinct so they can’t sneak it past
I’m not sure how you’d fix the problem, but at least we could make the shrinkflation more obvious to buyers